The Lamplighter is an independent pub in Northampton, with a friendly atmosphere, selection of real ales and craft beers, and great food. There’s always plenty going on throughout the week, from quizzes and live music to regular food and drink promotions.

We were approached to create the promotional poster artwork for ‘Burger Thirdsday’, their weekly offer giving customers 33% off the burger menu every… Thursday! The brief was to produce an eye-catching design that communicated the offer clearly while capturing the fun, informal character of the pub. At the heart of the design was an original illustration, giving the artwork a distinctive visual style and helping the promotion stand out. The finished posters were displayed throughout the pub and to keep the campaign looking fresh and engaging over time, we also developed the artwork in three different colourways, allowing the team to rotate the designs periodically while maintaining a consistent visual identity. This approach gave a familiar weekly offer a refreshed look with each new variation.